Taken from DJ Format's 2005 album 'If You Can't Join 'Em. Featuring Canadian MCs Abdominal and D-sisive. Directed by Keith Schofield. DJ Format's comments: This is my favourite video besides 'We Know Something.'
Keith hired a small video arcade while it was closed at night so we had to work fast. I don't have any particular memories about the making of this but i love the results despite the grainy quality.it somehow adds to it. A great and very original idea by Keith Schofield that i'm sure was copied later by less original directors with a bigger budget at their disposal! 'If You Can't Join 'Em. Beat 'Em' is available to buy today from: Amazon - iTunes - Zavvi -.
Jul 22, 2011 Taken from DJ Format's. I paid tribute to several classic video games while always keeping and eye towards the future. DJ Format-Statement Of Intent.
Statement Of Intent
Copyright content of this video is owned by: Entity: FuturaNetworks Content Type: Audiovisual content Entity: PIAS Content Type: Sound Recording Comments on the video by Keith Schofield: 'My first impression of the song was that it reminded me of a mixtape freestyle; a solid beat with back and forth verses. On a closer listen, an intricate structure was revealed and I began to formulate an idea inspired by Bemani-style arcade games. Abdominal and D-Sisive would become Player 1 and Player 2, respectively, while every word they said would be 'retro-prompted' by the DJ Format arcade game. For good measure, I paid tribute to several classic video games while always keeping and eye towards the future: there's a chance this music video could become the basis for a real arcade game, putting me in the same league as Shigeru Miyamoto or Keiji Inafune.
In the end, though, I'm just happy i was able to direct a video which includes an anthropomorphic micrphone growin a beard.'